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March 4 @ 5:30 pm - 7:30 pm


Facilitated by Croft Edwards, MCC

Wednesday, March 4, 2020

5:30 pm – 7:30 pm

BBB (Better Business Bureau)
1010 E. Missouri Ave
Phoenix, AZ 85014

CCEUs: Applied for 1.5 Core Competency

Have you ever been stumped in a coaching conversation as to where to go next? You have a feeling as a coach that the client is on the verge of something profound but you are not sure where to go with it? In this highly interactive deep dive into Ontological and Somatic coaching, Croft Edwards, MCC will share with you a technique which can help you and your client tap into their wisdom and help them unlock their potential.

Some of the topics covered include:

  • A brief exploration of Ontological Coaching and Somatics
  • An unfolding of common challenges coaches face in helping their clients to tap into their inner wisdom
  • A practical and adaptable technique that can help the coach to unlock the clients challenges, and most importantly path forward
  • Hands on practice of the technique to better understand its use and viability

So join us on Wednesday, March 4th…..

BBB (Better Business Bureau)
1010 E. Missouri Ave
Phoenix, AZ 85014

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Presenter’s Bio

Croft Edwards, MCC

Croft Edwards is a Master Certified Coach (MCC), leadership expert and the genesis behind LeadershipFlow, the study of how to help individuals and organizations be at their best. He has been coaching and consulting since 2001. He brings a varied and unique perspective to his clients through his application of leadership from both practical and historical perspectives. Croft’s academic training includes business, history, and cutting edge coaching methodologies. His practical experience is through military leadership, corporate work, and consulting careers, and as President of CROFT + Company, a leadership and change coaching and consulting firm.

Croft’s expertise as a leadership coach is in transformational coaching. Transformational coaching helps coachee’s to make deep and profound change in how they show up to others as leaders and individuals. He has coached hundreds of leaders and has over 4,500 documented hours as a coach. He coaches leaders from front line supervisors to senior leaders across many industries; from mining and refining, to healthcare, government, start-ups and manufacturing. He has also led many large scale leadership and change initiatives with organizations as diverse as Native American utilities to hospice providers to paper mills and aerospace manufacturing firms.

Croft is the author of the highly acclaimed book LeadershipFlow | Perfectly Square: A Story About Learning to Lead and Transforming a Company. The narrative explores how to bring out the best in teams and individuals.


March 4
5:30 pm - 7:30 pm


ICF Arizona Charter Chapter


Better Business Bureau 1010 E. Missouri Avenue Phoenix, AZ 85014
1010 E. Missouri Ave
Phoenix, AZ 85014
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